PROJECT BRIEF

The project aimed at a complete rebranding of Elstree Studios in London, with a primary focus on accentuating its high-class ambiance, modern outlook, and commitment to delivering top-tier projects. The rebranding initiative covered a wide spectrum of assets including web design, merchandise, business cards, letterheads, animations, posters, and signage. The goal was to overhaul the studio's visual identity to reflect its reputation for excellence and innovation.

PROCESS

The design process started with the creation of a new logo for Elstree Studios, focusing on sleek, modern aesthetics that was a nod to the nine studio spaces. The color palette was carefully selected, opting for a striking combination of black and neon hues to evoke a sense of contemporary vibrancy. Using Figma, the website was crafted with a visually captivating user experience. Animated materials were then developed in Adobe After Effects, adding dynamic elements for the website and other promotional content. Additionally, posters, merchandise, letterheads, envelopes, and business cards were designed in Photoshop, maintaining consistency across all brand assets to establish a cohesive and memorable brand identity for Elstree Studios.