PROJECT BRIEF

The project entailed the creation of a comprehensive company branding guide for Home for Life Advantage, a leading supplier of mobility equipment. The guide aims to establish a cohesive and impactful brand identity that resonates with both existing and prospective customers. Key components include defining the company's mission statement, brand voice, visual identity elements such as logo, color palette, typography, and imagery guidelines, as well as messaging frameworks for various communication channels. Emphasizing consistency and clarity across all brand touchpoints, the guide serves as a roadmap for maintaining a strong and recognizable brand presence.

PROCESS

The design process began with a comprehensive analysis of the company's core values, target demographics, and market positioning. Using graphic design software, detailed mockups of the logo, color palette, typography, and imagery guidelines reflect the brand's identity. The design was intended to be easily accessible and readable while providing all digital assets. Several feedback and revision sessions with the client articulated the brand's voice and tone. Once finalized, the branding guide was compiled into a cohesive digital document, providing clear instructions on how to effectively apply the brand identity.