PROJECT BRIEF

The project involved the curation and design of a book showcasing eight distinct corporate marks, each representing a unique brand identity and ethos. The nine logo designs included glyphs, alpha glyphs, logotypes, monograms, symbols, and combinations. The companies include Elephant & Castle, The Joffrey Ballet, Elstree Studios, The Juilliard School, city of Santa Monica California, Black Dog Gelato, and Down Under Endeavors.

PROCESS

The technical design process for this project commenced with thorough research into the history, values, and target audience of each company, providing essential context for the logo design conceptualization phase. Iterative feedback and revisions ensured alignment with each client's vision and branding guidelines, while meticulous attention was paid to typography and visual symbolism. The final logos were  compiled into a cohesive layout for the book, including iterations of previous designs, showcasing the power of effective branding in conveying a company's narrative and establishing its presence visually.